What you are building
A support system that helps student athletes see real pathways into medicine, dentistry, nursing, research, healthcare leadership, and related fields.
DWALT Media · Focused Proposal
CRISM ASSIST / Crossover Initiative
A focused launch package designed to give CRISM ASSIST a strong public story, useful recruiting content, and clear media assets for students, mentors, leadership, funders, and campus partners.
Logo already created
Flyer already created
Hero video included
Social reels included
About DWALT Media Why I am uniquely positioned to do this work +
I am based in Durham, North Carolina, and through DWALT Media I have produced hundreds of videos that bring complex medical, academic, and institutional ideas to life. My work spans cinematic storytelling, brand design, 3D animation, patient education, recruitment films, and documentary pieces for medical professionals and programs.
My perspective is shaped by a lifetime around athletics and medicine. My father was a head athletic trainer at the University of South Carolina, and I spent years embedded with the football program as a manager and later working directly in athletic training environments. My wife is also an athletic trainer. That background, combined with years of professional media work, gives me a strong ability to translate complex systems into stories people understand, trust, and remember.
What DWALT provides
Clear visual identity, focused storytelling, and practical media assets that help the program launch with credibility and momentum.
Why this works visually
The story has a natural visual bridge: sport, mentorship, confidence, discipline, medicine, and service. The media should make that bridge clear quickly.
Focused Launch Package
This is a streamlined scope for the first public launch of CRISM ASSIST.
Included Deliverables
- CRISM ASSIST logo system already created
- Campus recruitment flyer already created
- One cinematic hero video under 5 minutes
- Approximately five vertical social media reels under 60 seconds each
- Final exports formatted for web, social media, recruiting, and presentations
Hero Video Purpose
The hero video will clearly communicate the mission of CRISM ASSIST: helping student athletes move from athletics into medicine, healthcare, research, dentistry, nursing, and related careers.
Core narrative anchor
The Assist: athletes succeed through systems, coaching,
mentorship, and support. CRISM ASSIST becomes the assist that helps students
move into healthcare careers.
Social Media Reels
Short vertical videos designed to give the program useful launch content.
Reel Content
- Mission focused short edits
- Student athlete opportunity messaging
- Mentor and leadership highlights
- Healthcare pathway storytelling
- Recruitment and awareness content
Purpose
These reels give CRISM ASSIST a set of reusable content pieces for social media, campus awareness, recruiting conversations, donor conversations, and internal presentations.
Project Investment
Fixed project price for the focused launch package.
Total Investment
$10,000
This includes the hero video, approximately five vertical reels, and the use of the already created CRISM ASSIST logo and campus flyer as part of the launch package.