Overview

It’s an honor to do these projects with UNC. The aim for this project will be to highlight the variety, depth, and breadth of Family Medicine. Shine a spotlight on faculty within the UNC Department of Family Medicine in their clinical roles, as well as educational and leadership roles.

Approach

As I was looking through the document Dawn Newell provided, as well as constantly keeping in mind the goal for 25% of medical students to choose the Family Medicine route, I began thinking through some larger picture ideas. The way I connect the viewers to the message is to capture true conversations, beautiful imagery, and honest perception from the various teams. The Family Medicine group is incredibly robust and the opportunities for leadership, meaningful work, and specialized projects seem to be endless. We must display the tremendous opportunity that may be so obvious once you are inside of the program. We have elected to create two videos at first.

The Sections

We discussed a list of 10 different ideas pulled from original conversations with Dawn. We’ve narrowed it down to one video being on “BEGINNING TO END” and the other video a combination of “LEADERSHIP FROM CHAOS” and “MOMMA KNOWS BEST”. The titles are simply for us to reference them and by no means need to stay that way.

  1. Birthing: BEGINNING TO END

    MAIN POINT: Being able to not have to hand your patient off to another doctor is beautiful. We will latch on to this idea while bringing up the highlights of doctoring families, parents, babies, etc.. to display the “from birth through old age” mentality. Humans in 2021 are eager to establish long term professional relationships.

  2. Covid: LEADERSHIP FROM CHAOS and Family Freedom: MOMMA KNOWS BEST (

    MAIN POINT: Focus on Amir Barzin’s unique perspective during the growth of the Covid crisis and how his quick thinking, knowledge, and capable leadership supported UNC to treat Covid. I’d pull out a heroic story since he faced a seemingly impossible and grim task but found success and will be moving forward by beginning the next steps for a new future at UNC as we define a new normal. We’d also focus on how Kelly Bossenbroek-Fedoriw was able to support her kids even when she was lifted to a national hero with her work on opioids. If we can get a feeling across of someone that did something fantastic and highly important yet is still able to focus on her family. I believe this would be a great opportunity to cause folks to do a double take on what she is doing and how she is supported to still be able to care for her family.

Pricing

After conversing with Dawn, these two videos will be $7,500 each totaling $15,000.

We will work with Katie Kolls for all scheduling and continue to work with her and Dawn Newell for the planning and direction.

-David-