Commercial idea below…ultimately think it could be fun to spell out GRIME BOSS logo and have a car do the last part of the “S” in BOSS by drifting and burning out the top part of the “S” to reveal the logo at some point in the commercial…then I started throwing some images and thoughts together below.

Feel would bounce between the man on the bench and this mysterious driving person and ultimately the man on the bench is intrigued by the car, the man, the skills, etc..everything about this mysterious man…and when we finally hear the mysterious man speak it’s answering the man on the bench’s question of “what is that??” with “grime boss”.

I’d set this inside a giant warehouse sort of like your warehouse but 20x bigger (we’d be able to VFX everything to make it work I believe) as well as use your warehouse for the tighter shots that don’t involve the car zooming around…..the man on the bench would be working on some sort of engine and cleaning his hands while in the background of this huge warehouse…this other guy is zipping all over the place making a ton of noise and awesome driving.

Visual wins:

-piles of normal wipes on bench with man

-loud, engines, screeching wheels

-inside car, gripping wheel, fast

-shows a person that is awesome at what they do and as a human….and they use grime boss

IDEA: use the slippery and beautiful appearance of oil inside of water to create images and text and motion all based around this sort of look / feel. https://youtu.be/_GL8Gowptkc?t=131

IDEA for campaign: I like having the ending of all the commercials where the interesting person throws the pack of wipes at the viewing person…like a nice fake throw and catch cinematic goof feel at end of all the spots….