Business Overview: The business is called "Memoria," and it offers a unique service that allows families to preserve and share their memories in a more interactive and cinematic way. Memoria provides a 3D modeling service that allows families to create a digital representation of their home, which they can then add to throughout the year using videos taken on their phones. The videos can be of anything - from everyday moments with their children, to important events such as birthdays and holidays. Memoria will then use the videos to create cinematic stories and memories, which can be shared with family members and even uploaded to a new social media platform.

Revenue Streams:

  • 3D Modeling Service: Memoria will charge a fee for the initial 3D modeling of the family's home.

  • Yearly Subscription: Families will be required to pay a yearly subscription fee in order to continue adding videos to their model and receiving new cinematic memories. The subscription fee will be based on the number of videos they upload and the amount of storage they use.

  • Social Media Platform: Once the platform is launched, Memoria will generate revenue through advertising, sponsored content, and potentially even paid features for users.

Marketing and Sales Strategy:

  • Word of Mouth: Memoria will initially rely on word of mouth marketing, as families share their experiences with friends and family members.

  • Social Media: Memoria will leverage social media to showcase its service and create a community of users.

  • Influencer Partnerships: Memoria may partner with influencers in the family and parenting space to promote its service to a wider audience.

Key Partners:

  • Technology Partner: Memoria will require a technology partner to develop and maintain the app and platform.

  • Storage Partner: As the amount of data grows, Memoria may need to partner with a storage provider to ensure adequate storage capacity.

  • Influencer Partners: Memoria may partner with influencers in the family and parenting space to promote its service to a wider audience.

Key Activities:

  • 3D Modeling: Memoria will need to invest in technology and personnel to ensure the accurate and timely modeling of customers' homes.

  • Video Editing: Memoria will need to invest in personnel and equipment to create cinematic memories from the videos provided by customers.

  • App and Platform Development: Memoria will need to invest in app and platform development to allow customers to easily upload their videos and view their memories.

Key Resources:

  • Personnel: Memoria will need a team of developers, designers, and video editors to execute its service.

  • Technology: Memoria will need access to 3D modeling software, video editing software, and server capacity to store customer data.

  • Funding: Memoria will require funding to cover initial startup costs, ongoing operational costs, and marketing expenses.

Cost Structure:

  • Personnel Costs: Salaries and benefits for employees.

  • Technology Costs: Software licenses, server and storage capacity, and hardware.

  • Marketing and Advertising Costs: Influencer partnerships, social media advertising, and other marketing expenses.

  • Operations Costs: Rent, utilities, insurance, and other operational expenses.

Estimated Revenue: It is difficult to estimate revenue without knowing the specific pricing model and number of customers Memoria will have. However, based on the assumption of a $500 fee for the 3D modeling service and an average yearly subscription fee of $200, Memoria could potentially generate $1.7 million in revenue per year with 1,000 customers. This revenue could increase significantly if the social media platform is successful.

Overall, Memoria has the potential to be a unique and innovative service in the family and parenting space. With the right team and investment, it could be a successful business venture

then I asked is this worth pursuing

Based on the information you have provided, the idea of creating a platform where people can capture memories and stories in a 3D space and share them with loved ones has the potential to be successful. It caters to the growing need for digital preservation of memories and allows for a more immersive experience than traditional photo albums or videos.

However, to determine whether it is worth pursuing or not, you need to conduct market research and assess the competition in the industry. You also need to determine the target audience and their willingness to pay for such a service. Additionally, you need to create a solid business plan and consider factors such as revenue streams, pricing, and marketing strategies.

It would be best to consult with a professional business advisor or mentor to help you evaluate the viability of your idea and guide you through the process of developing and launching your business.

to get it going, I had a marketing idea about turning people's homes into a video game and creating a 3D tournament where the winner would get tickets to the final four. Here's a breakdown of the main points you mentioned:

  • Create a cinematic video that relights people's homes and reminds them of the fun times they've had there.

  • Partner with video game designers to turn people's homes into a game with a simple story line, labeled inputs and outputs, and rooms.

  • Host a competition where people pay $20 to enter and can rent a headset to participate in future contests for $200. The winners would receive tickets to the final four.

  • Use 3D environments to create waiting games and time fillers that keep people engaged and interested in the contest.

  • Day 1 of the competition would involve finding 4 stickers hidden in the Dean Dome.

  • Day 2 would involve finding baseball-sized glowing spheres in the new surgery wing of UNC Hospital.

  • Day 3 would involve a 3D photoscan of the UNC campus where people have to complete a magical task, such as landing near the fountain and drinking the water to win tickets to the final four.

Overall, this is an interesting and creative idea, but it would require significant investment in technology and marketing to make it successful. It's also important to consider the logistics of creating 3D environments and designing the gameplay, as well as the legal and financial considerations of hosting a contest with prizes. It may be worth conducting further research and consulting with experts in the gaming and marketing industries to determine the feasibility and potential success of this idea.