Nerve Center Video Production

List of Video Content

The Process (A)

-Walk viewer through the initial meeting checkup with Dr. Miller, treatment options, timelines, healing information, recovery, what to expect etc.

Miller Time (B)

-Tell the story of what Dr. Miller went through and how he overcame it and got to where he is today along with

Story Time Life Saver (C)

-Connect with a patient that was struggling with the nerve damage and then they “got their life back” after the surgery or therapy.

NC New Facial Nerve Reconstruction (D)

-Explain what this “new” procedure is and inform who it is for and benefits speaking to a geographically oriented crowd.

Story Time Kid (E)

-Connect with a family who is having a child being treated for facial nerve issues.

Story Time long term paralysis (F)

-Connect with a patient that went or is going through a treatment for a condition that has not been treated for most of their life.

More Than My Smile (G)

-Create a good feeling piece where I ask both the medical staff and the successful patient what physically was done and what feelings (physical AND emotional) the patient goes through and returns to.

Financial Planning (H)

-I would like to investigate how folks tend to pay for surgeries such as this and how insurance is involved and which age groups may have benefits to choose different options etc. I want to understand everything about the financial process then share with the “viewers” what I learned in a fun and informative way.

How It’s Made (I)

-Create fully animated samples of what the doctors will do for various procedures. The footage would be a split between real life footage and 3d animation to visually display what is happening.

Threaded with Mental Health (J)

-Connect with another medical center at UNC and walk through the mental struggles one with the nerve damage could experience and how to deal with new levels of stress, how to recover your body and mind, etc. This is just an example using the mental approach…it could be the connection between mind and body, nerves and other facial issues (ophthalmology with nerve damage), or even something tying pediatric nerve damage and other meds related treatments and dealing with that at such young age. Ultimately connecting parts of the hospital together with a similar thread to therefore show their support for the community.

Thanks Doc…Go UNC! (K)

-Another collection of folks in the NC area that all share something unique such as they are die hard basketball fans for life or they all play cricket or they are all big fans of formula 1 racing…something that ties them all together where we can use their “unique something” and use their platform to create a fun video centered around the activity and the patients. I know that seems like a stretch and likely very confusing. Imagine they all share a love for UNC basketball. If all went well, we would connect with the UNC team marketing group and put together a video where a few of the basketball players have family members that had the procedure done….or in the coaching staff….but the final video could be the patents in their unc attire quickly saying how thankful they are for the UNC Facial Nerve center as they are either in the stands at a game or in the living room cheering….but we then cut to a couple of the players during practice come up to the camera and say “yeah, I love them too..mom had this treatment with them last month” then fast cut to a unc cyclist looking up at the camera saying “I had this done after I had this accident” then fast cut to a weightlifter slamming down the barbell and saying “yeah, they fixed my dad right up”….cutting to various athletes and then returning to the patients cheering for the UNC team to them saying a warm “thank you”. This could be used online for you guys as well as pushed into multiple UNC marketing avenues.

List of Marketing Tactics

Tactic #1 : What We Are Dealing With

-Catalog data points collectable from top 3 Facial Paralysis businesses

-Track traffic on various sites to compare traffic in between to gauge traffic to patient conversion rate

-Create list of similar parallel companies advertising to the same population

-Create geographic layout of various procedures available around the USA

-Use found data on any claims or instances we want to have supported

Tactic #2: Happy vs Healthy

-Compare various cosmetic and medical approaches of how the patients become aware of their treatment

-How are other major companies in facial paralysis sharing information and what seems to be working to spread the information of what these procedures can do to the patients lifestyle?

-What are other common procedures or life events that sync up with researching facial paralysis?

-Commonalities may be retina damage, damaged nerves in toes / fingers, men facing ED issues, and possibly nerve damage based on either age or physical trauma.

-This knowledge can help focus in on what potential patients may be looking for and able us to insert bread crumbs leading potential patients back to our practice.

Tactic #3: The Long Haul

-Research why folks choose to live with the various facial nerve damage issues (that we can now treat)

-Quantify and catalogue how many people in the various geographic regions are able to now receive this procedure.