UNC Biochemistry & Biophysics — Video Refresh

Story-driven recruiting & donor messaging • Mask-free visuals • Modular lab shorts

Budget Options

Option A — Core Refresh

3–4 min main + :30 teaser
$6,500–$8,500

What You Get

  • Unscripted interviews + campus/lab b-roll (mask-free)
  • Main film (3–4 min) + :30 social teaser
  • Captions, titles, light motion elements

Why It Works

  • Human, engaging, recruitment-first tone
  • Modernized look & sound (music moments)

Option B — Department Package

Main + 8–12 lab shorts + training focus
$12,500–$18,500

What You Get

  • Everything in Option A
  • 8–12 lab shorts (30–60s each; pulled from shoot or quick pick-ups)
  • 1 mid-length training/education focus (60–90s)
Additional lab shorts beyond 12: ~$600–$900 each (scope-dependent).

Why It Works

  • Modular content for site, socials, and faculty decks
  • Recruitment + donor alignment without reshoots

Option C — Signature Package

Main + up to ~24 lab shorts + training focus
$22,000–$34,000

What You Get

  • Everything in Option B
  • Up to ~24 lab shorts (consistent branding & end-cards)
  • Donor-minded messaging pass + stills pack (thumbnails/site)

Why It Works

  • Department-wide coverage at scale
  • Long-tail assets for recruiting & advancement

Grant- and Donor-Friendly Benefits

  • Authentic, unscripted tone that moved audiences before
  • Mask-free, current visuals across campus & labs
  • Captions & accessibility by default
  • Modular shorts for social & faculty sharing
  • Clear outcomes for recruitment & philanthropy
  • Local Triangle crew to keep costs efficient

Straightforward Timeline

  1. Discovery (30–45 min): priorities, labs list, donors/recruits messaging.
  2. Prepro (1 week): schedule, interview beats, shotlist.
  3. Production (1–3 days): interviews + b-roll; add days for extended lab count.
  4. Editing (2–3 weeks): main cut → teaser → lab shorts → captions.
  5. Delivery: review, revisions, branded exports, stills pack.

Relevant Work

Add your UNC recruiting piece, lab highlights, and any donor-facing cut here.

Next Step

I’ll hold time for a quick discovery call and send a one-page plan with finalized numbers based on the lab count you choose.

Email David Call (803) 240-2085

Pricing reflects typical DWALT Media ranges; final quote depends on lab count, scheduling, and revision rounds. State/university vendor paperwork is fine.